Jaipur, July 2 (P2P ): Just before the assembly elections in Rajasthan, the state government has announced to issue advertisements to social media influencers in its favor. Advertisements worth lakhs of rupees will be issued every month to social media influencers. If you have more than 10 thousand followers on any one of Twitter, Facebook, Instagram and YouTube, then you are eligible to take advertisements. In the notification issued by the Directorate of Information and Public Relations, it has been told that social media influencers will be empanelled and advertisement will be issued for one month at a time.
According to the notification, four categories have been created according to the number of followers. Six months record of Influencers will be seen. The number of posts and videos in each category has been determined separately. Advertisements up to Rs 5 lakh will be issued to eminent persons and big social media accounts on the recommendation of the departmental committee without considering any category and rates.
Subscribers/Followers – Minimum Ad Amount/Month
10 lakh maximum Rs 5 lakh
05 lakh maximum Rs 2 lakh
01 lakh maximum 50 thousand rupees
10 thousand maximum 10 thousand rupees
Facebook and Instagram
Category A 10,000 per reel/one post
Category B 5,000 per reel/one post
Category C 3,000 per reel/one post
Category D 1,000 per reel/one post
(Reel minimum 10 seconds and post, with three photos or three videos)
Category A Rs 10,000
Category B 5 thousand rupees
Category C 3 thousand rupees
Category D Rs 1000