Following the failure of Aamir Khan’s Laal Singh Chaddha and Vijay Deverakonda’s Liger, Alia Bhatt and Ranbir Kapoor’s upcoming film Brahmastra is next on netizens’ radar. As soon as Ayan Mukerji announced the project on Twitter, the hashtag ‘ Boycott Brahmastra’ became viral along with backlash from netizens.
The hashtag continues to trend on Twitter as the movie is set to be released on 9 September 2022.
Twitter trending topic: Boycott Brahmastra
Several netizens have expressed their anger online regarding various Bollywood film-related issues, leading to the ‘Bollywood boycott’ trend. Alia Bhatt’s upcoming film Brahmastra is currently the target of a boycott trend, but Tollywood artists are also supporting the film, enraging the netizens. Many audience members have urged SS Rajamouli not to promote the film after watching him and Jr NTR promote it recently.
There are currently over 22k tweets containing hate comments containing the hashtag ‘Boycott Brahmastra’ on Twitter. The number of online seats booked has decreased by zero, as a number of netizens have taken to their official Twitter handles to share screenshots. Additionally, some shared snippets from the trailer of Brahmastra where Ranbir Kapoor wore shoes while entering a temple and compared it to Tollywood films where similar scenes were off-screen. Several Bollywood actors were also unfollowed on social media by those who posted glimpses.
The controversy also sparked by Alia Bhatt’s statement that people shouldn’t watch her films if they don’t like her, and Ranbir Kapoor’s old interview where he talked about ‘being a big beef guy’ angered some online. Furthermore, nepotism is always at the core of the ‘Boycott’ trend, and this remains true in the Brahmastra dispute.