Reliance Brands Ltd (RBL) is the brand licensing arm of Reliance Industries Ltd (RIL), and Jasleen Kaur has joined it as AVP – marketing and PR. Previously, she was the head of marketing for the Indian subcontinent at Benetton.
Upon joining RBL, Kaur said, “Couldn’t have asked for a better role to take my learning curve forward!”
In May this year, Reliance Brands Limited announced that it has entered into a “long-term franchise agreement” with Italian luxury icon Tod’s S.p.A to retail the brand in India. More recently it announced a strategic partnership with Pret A Manger, a leading international chain of fresh food and organic coffee. RBL said it will expand the food chain across India with the help of this long-term master franchise partnership, starting with the country’s largest cities and travel hubs. Pret A Manger, French for ‘ready to eat’, first opened in London in 1986. It was a shop with a mission to create handmade food, freshly prepared each day. Over 35 years later, the brand currently has 550 shops globally across nine markets including the UK, the US, Europe, and Asia.